Industrial Action March – April 2023
Back to 'archived campaigns'
Dates
9 March 2023 - 23 March 2023Locations
NationalAudience
All passengers who are likely to have their train journeys disrupted by the impact of industrial action.Media channels
Digital Display (Hawk)Social media (paid and owned)
Trainline
National Rail Enquiries
Station posters and screens
Onboard posters
Web banners
Key contacts
Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Faye Scadden – Faye.Scadden@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk
Confirmed RMT TOC strike dates:
16 March and 18 March
Strike dates on 30 March and 1 April suspended on 23/03/23.
Campaign messaging includes reference to the engineering works that are taking place over the Easter weekend.
Paid media dates:
9 March – 1 April
These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk
There are 2 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Passenger disruption messaging’ campaign:
9 March 2023 - 1 April 2023
Total: 12.84 MB
Total: 16.91 MB
Total: 20.80 MB
Total: 23.62 MB
Total: 24.99 MB
Materials for ‘Digital calendar materials’ campaign:
9 March 2023 - 1 April 2023
