August 2022 Check Before You Travel
Back to 'archived campaigns'
Dates
18 July 2022 - 29 August 2022Locations
NationalAudience
All AudiencesMedia channels
SocialWeb
Radio
Billboards
Key contacts
Marketing and Brand team – marketing@networkrail.co.uk
August 2022 Check Before You Travel is a national campaign advising customers to check their travel plans ahead of the August Bank Holiday where there is planned disruption on the rail network.
This campaign was run nationally, but regionalised assets were also created for the Southern, Scotland, Wales and Western regions. It has national paid media on the following channels: press, web banners, digital display, Spotify, billboards, radio, and social media. There is also upweighted paid regional media for the Wales & Western and Southern regions.
The campaign will also be surfaced on owned channels including social, in-station channels, JCDecaux screens and MyConnect.
There are 2 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Check Before You Travel’ campaign:
18 July 2022 - 29 August 2022
Total: 1.84 MB
Total: 14.94 MB
Total: 16.43 MB
Total: 17.69 MB
Total: 18.30 MB
Total: 22.41 MB
Total: 56.64 MB
Materials for ‘Thank you messaging’ campaign:
30 August 2022 - 5 September 2022
