Check Before You Travel – Easter 2024
Back to 'archived campaigns'
Dates
23 February 2024 - 1 April 2024Locations
NationalAudience
All passengersMedia channels
Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media.In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens.
Significant regional paid media up weights for: Scotland, Southern, and NW&C.
Key contacts
Jessica Lawrence – jessica.lawrence4@networkrail.co.uk
Marketing and Brand team – marketing@networkrail.co.uk
There are 11 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘National’ campaign:
23 February 2024 - 1 April 2024
Total: 268.93 KB
Total: 3.47 MB
Total: 3.83 MB
Total: 4.97 MB
Materials for ‘Scotland’ campaign:
23 February 2024 - 1 April 2024
Materials for ‘NW&C’ campaign:
23 February 2024 - 1 April 2024
Total: 14.60 MB
Total: 18.03 MB
Total: 18.42 MB
Total: 19.57 MB
Materials for ‘Southern 1 (Staines area)’ campaign:
23 February 2024 - 1 April 2024
Total: 19.87 MB
Total: 27.00 MB
Total: 27.31 MB
Total: 28.45 MB
Materials for ‘Southern 1 (Axminster - Pinhoe)’ campaign:
23 February 2024 - 1 April 2024
Total: 28.64 MB
Total: 29.18 MB
Total: 30.24 MB
Total: 31.38 MB
Materials for ‘Southern 2 (Blackfriars)’ campaign:
23 February 2024 - 1 April 2024
Materials for ‘Southern 2 (Charing Cross)’ campaign:
23 February 2024 - 1 April 2024
Total: 34.97 MB
Total: 37.54 MB
Materials for ‘Southern 2 (GTR)’ campaign:
23 February 2024 - 1 April 2024
Materials for ‘Southern 2 (London Bridge)’ campaign:
23 February 2024 - 1 April 2024
Total: 46.76 MB
Total: 49.86 MB
Materials for ‘Southern 2 (London Victoria)’ campaign:
23 February 2024 - 1 April 2024
Total: 57.16 MB
Total: 60.27 MB
Materials for ‘Thank You’ campaign:
2 April 2024 - 8 April 2024
Easter 2024 CBYT_National_THANKS_A1_594x841
Easter-2024-CBYT_National_THANKS_A1_594x841.pdf
37.91 KB
Easter 2024 CBYT_National_THANKS_A2_420x594
Easter-2024-CBYT_National_THANKS_A2_420x594.pdf
38.24 KB
Total: 60.50 MB
Total: 60.97 MB
Total: 61.55 MB