Summer Retail Campaign – Station Offers

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Station Offers Retail Summer Campaign

Dates

15 July 2024 - 16 August 2024

Locations

All managed stations and Victoria Place shopping centre

Audience

All passengers

Media channels

Social media
Paid media - Instagram Story ads and HAWK ads
Station posters and digital screens
OIS screens
JCDecaux

Key contacts

Mafalda Abreu – mafalda.abreu@networkrail.co.uk

Group Property Marketing Team – MarketingEnquiries@networkrail.co.uk

Our Summer Campaign is here to offer retail deals and promotions, driving footfall into our units.

From July 15th to August 16th, all station users can discover the offers available at our stations through our dedicated microsite. Accessing these deals is easy – simply go to stationoffers.co.uk or scan the QR codes prominently displayed throughout our stations.

In addition to in-station communication, we will focus on digital communication, using our own screens and also a paid media plan, with META and HAWK ads, and also JCDecaux.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Summer Retail Campaign – Station Offers’ campaign:

15 July 2024 - 16 August 2024

Digital Materials

Total: 26.34 MB

Paid Media - HAWK

Total: 87.80 MB

Paid Media - Instagram

Total: 113.90 MB

JCDecaux

Total: 135.41 MB

LB Foster

Total: 156.92 MB

Print Materials

Total: 157.51 MB