Escalator safety
Back to 'all campaigns'
Dates
18 December 2024 -Locations
All managed stationsAudience
Passengers and station usersMedia channels
Digital Out of HomeDigital Display
Owned channels including Facebook and Instagram
Station posters and digital totems
JC Decaux screens
Key contacts
Accidents on escalators are a significant safety concern in our stations, with a 22% year-on-year increase reported across Network Rail locations. To address this, we’ve launched the Escalator Safety campaign—a focused initiative designed to reduce slips, trips, and falls on escalators, particularly at our busiest stations. This toolkit provides all the resources you need to implement the campaign effectively, including posters, digital displays, and social media assets. Whether targeting specific high-risk behaviours or promoting general awareness, these materials are ready to support your efforts in creating a safer environment for all passengers.
There are 4 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Escalator safety campaign overview’ campaign:
18 December 2024 -
Materials for ‘Digital materials’ campaign:
18 December 2024 -
Total: 80.06 MB
Total: 84.13 MB
Total: 170.25 MB
Total: 248.78 MB
Materials for ‘Print materials’ campaign:
18 December 2024 -
Total: 250.00 MB
Total: 251.15 MB
Total: 252.32 MB
Total: 253.52 MB
Total: 254.74 MB
Materials for ‘Social materials’ campaign:
18 December 2024 -
Total: 321.07 MB
Total: 323.71 MB
Total: 326.29 MB
Total: 404.36 MB
Total: 408.42 MB
Total: 412.36 MB
Total: 412.40 MB