Watch Your Step – station safety 2024

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Dates

16 December 2024 -

Locations

All managed stations

Audience

Passengers and station users

Media channels

Owned channels including Facebook and Instagram
Station posters and digital totems

Key contacts

lucy.dixon@networkrail.co.uk
marketing@networkrail.co.uk

Safety campaign to remind passengers and station users to move safely and avoid accidents when using Network Rail managed stations.

An updated version of the campaign, to be used from December 2024 onwards.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 5 sets of creatives and messages which might be surfaced during different dates:

‘Print materials’ messaging:

16 December 2024 -

View materials

‘Digital materials’ messaging:

16 December 2024 -

View materials

‘Social materials’ messaging:

16 December 2024 -

View materials

‘National Rail branded versions’ messaging:

16 December 2024 -

View materials

‘Watch Your Step 2023 campaign overview’ messaging:

-

View materials

Materials for ‘Print materials’ campaign:

16 December 2024 -

Materials for ‘Digital materials’ campaign:

16 December 2024 -

Materials for ‘Social materials’ campaign:

16 December 2024 -

Materials for ‘National Rail branded versions’ campaign:

16 December 2024 -

National Rail print materials

Total: 34.56 MB

National Rail digital materials

Total: 47.15 MB

National Rail social materials

Total: 61.74 MB

Materials for ‘Watch Your Step 2023 campaign overview’ campaign:

-