Beware the bubble
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Photography can be used until 30 March 2024 across all channels. Film can be used until 30 March 2024 on paid media and until February 2026 online.
Dates
2 March 2021 - 30 March 2024Locations
National but with elevated activity targeting 40 of the high priority level crossing locations.Audience
All rail users, but in 2023 a particular focus on pedestrians and dog walkers.Media channels
For May-June 2023 channels include:- Mobile display advertising
- Spotify audio advertising
- Door drop leaflets
- Owned social media channels
- Roadside billboards
Key contacts
Marketing & Brand team – marketing@networkrail.co.uk
‘Beware the Bubble’ is a public safety campaign, which aims to combat accidents caused by distraction by encouraging people to be more present and mindful of their surroundings when using the railway. The campaign has been developed based on one simple, psychological and relatable truth – we all live our lives ‘in a bubble’ but sometimes this can lead to injury or harm. We see far less of the world than we think we do, especially when we’re distracted by something.
The primary objective of the campaign is to remind all rail users of the potential dangers around the railway and positively encourage them to take responsibility for their own personal safety.
In 2023 the focus of this campaign is on pedestrians and dog walkers using footpath level crossings.
There are 2 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘2023 ’ campaign:
8 May 2023 - 23 June 2023
Total: 21.69 MB
Total: 32.92 MB
Total: 106.10 MB
Total: 112.64 MB
Total: 164.96 MB
Total: 190.41 MB
Total: 452.24 MB
Materials for ‘Wider existing ’ campaign:
2 March 2020 -
Total: 471.80 MB
Total: 478.38 MB
Total: 487.65 MB
Total: 538.29 MB
Total: 627.70 MB
Total: 740.82 MB
Total: 744.45 MB
Total: 776.08 MB
Total: 832.16 MB
Total: 889.72 MB