Care Campaign

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Dates

6 November 2023 -

Locations

Managed stations

Audience

All passengers

Media channels

OIS screens
Digital totems
Social media

Key contacts

grete.gogay@networkrail.co.uk

We want to show our passengers the big and small, everyday things we are doing to make them feel cared for. After listening to passengers, we’ve come up with messages and creative to use on OIS and totems in our stations, as well as on our social media channels.

You’re free to pick what other messaging to display on your screens – choosing what’s relevant for your station. We suggest you have 2 – 3 on display as our testing showed these work best for our passengers when displayed together. Feel free to change them when you like based on what works for your station.

For example, if your water fountain isn’t working, please don’t use the ‘feeling thirsty’ creative until it’s fixed or if you haven’t upgraded your lighting – don’t use the ‘new lighting’ creative.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 6 sets of creatives and messages which might be surfaced during different dates:

‘Our stations have CCTV cameras which are monitored 24/7 to help keep you safe.’ messaging:

6 November 2023 -

View materials

‘We’ve installed new lighting across our stations to make them brighter and safe.’ messaging:

6 November 2023 -

View materials

‘Our staff are trained to to look after you.’ messaging:

6 November 2023 -

View materials

‘You no longer need to spend a penny to access our toilets. All the toilets in our stations are free. ’ messaging:

6 November 2023 -

View materials

‘Feeling thirsty? We’ve installed free water fountains at our stations. ’ messaging:

6 November 2023 -

View materials

‘Suggested social post copy’ messaging:

6 November 2023 -

View materials

Materials for ‘Our stations have CCTV cameras which are monitored 24/7 to help keep you safe.’ campaign:

6 November 2023 -

Materials for ‘We’ve installed new lighting across our stations to make them brighter and safe.’ campaign:

6 November 2023 -

Materials for ‘Our staff are trained to to look after you.’ campaign:

6 November 2023 -

Materials for ‘You no longer need to spend a penny to access our toilets. All the toilets in our stations are free. ’ campaign:

6 November 2023 -

Materials for ‘Feeling thirsty? We’ve installed free water fountains at our stations. ’ campaign:

6 November 2023 -

Materials for ‘Suggested social post copy’ campaign:

6 November 2023 -