Check before you travel (CBYT) August 2024
Back to 'archived campaigns'
Dates
8 July 2024 - 26 August 2024Locations
NationalAudience
All passengers:Total audience: bank holiday leisure and business travellers.
Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).
Media channels
Paid:- Radio
- Press
- Social
- Digital
- Billboard
Owned:
- Station screens
- Social media
Earned:
- Press release
Key contacts
*New creative design*
The aim of this campaign is to raise awareness of planned rail engineering works over the August bank holiday period, and encourage leisure and business passengers to check if their train journey is affected before they travel. After extensive passenger and stakeholder research, we have developed a new creative route which is an evolution of the previous stick person creative design.
There are 5 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘National resources’ campaign:
8 July 2024 - 26 August 2024
Total: 11.90 MB
Total: 20.12 MB
Total: 22.73 MB
Total: 23.87 MB
Total: 47.21 MB
Materials for ‘Southern 1 (Wessex) resources’ campaign:
8 July 2024 - 26 August 2024
Materials for ‘Southern 2 (Kent & Sussex) resources’ campaign:
8 July 2024 - 26 August 2024
Total: 64.08 MB
Total: 71.00 MB
Total: 77.92 MB
Total: 84.89 MB
Total: 91.88 MB
Materials for ‘Scotland resources’ campaign:
8 July 2024 - 26 August 2024
Materials for ‘'Thank you' resources - from 27 Aug’ campaign:
27 August 2024 - 31 August 2024
