Digital Lineside Notification
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Dates
29 November 2024 -Locations
England, Scotland and Wales.Audience
Lineside neighbours across the UK, including residents and businesses.Media channels
Owned channels.Paid media is in the pipeline.
Key contacts
Network Rail tries to be a considerate neighbour by letting residents know when there is planned maintenance or engineering works that might be noisy or cause disruption.
Currently, the way lineside neighbours are notified of planned works is by Royal Mail post – emergency, late notice and moving worksites are usually not notified at all. It is not a cost effective or environmentally friendly way of communicating and doesn’t give us the capability of notifying for emergencies or last minute changes.
To help address this issue and to improve the way we communicate and engage with lineside neighbours, Network Rail has introduced a new digital notification tool which will inform neighbours digitally of upcoming planned works, last minute changes to planned works, emergency works and ad hoc updates/news about current projects.
The aim of this campaign is to raise awareness of this new digital notification to those who live and work near the railway, with the ambition of getting as many people to sign up and register to the service as possible.
Materials for ‘Digital lineside notification - campaign materials’ campaign:
29 November 2024 -
