Extreme Heat – Weather Disruption 2023

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Dates

5 June 2023 - 17 September 2023

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to reach or exceed 32°.

Materials on this page:

  • Animation and digital assets explaining the impacts hot weather has on the railway
  • Bespoke water bottle refill assets for all Network Rail managed stations

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘National campaign materials’ messaging:

5 June 2023 - 17 September 2023

View materials

‘Digital and film materials’ messaging:

5 June 2023 - 3 September 2023

View materials

‘Bespoke water bottle refill assets for all Network Rail managed stations’ messaging:

5 June 2023 - 3 September 2023

View materials

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 17 September 2023

Digital materials

Total: 17.09 MB

Print materials

Total: 19.16 MB

Social materials

Total: 99.24 MB

Paid media materials

Total: 113.25 MB

Materials for ‘Digital and film materials’ campaign:

5 June 2023 - 3 September 2023

Hot weather / climate change explanation animation

Total: 252.03 MB

Animations

Total: 705.13 MB

Social media toolkit

Total: 711.93 MB

Examples of social posts for hot weather

Total: 712.00 MB

Hot weather videos (routes)

Total: 808.02 MB

Multi-media materials

Total: 808.02 MB

Rails pictures (routes)

Total: 810.16 MB

Images of water fountains (routes)

Total: 989.75 MB

Materials for ‘Bespoke water bottle refill assets for all Network Rail managed stations’ campaign:

5 June 2023 - 3 September 2023

Generic - for all stations

Total: 991.44 MB

Birmingham New Street

Total: 992.58 MB

Bristol Temple Meads

Total: 993.62 MB

Clapham Junction

Total: 994.81 MB

Edinburgh Waverley

Total: 995.90 MB

Glasgow Central

Total: 1,003.05 MB

Guildford

Total: 1,004.15 MB

Leeds

Total: 1,005.25 MB

Liverpool Lime Street

Total: 1,006.30 MB

London Bridge

Total: 1,007.36 MB

London Cannon Street

Total: 1,008.41 MB

London Charing Cross

Total: 1,009.47 MB

London Euston

Total: 1,010.53 MB

London Kings Cross

Total: 1,011.68 MB

London Liverpool Street

Total: 1,012.71 MB

London Paddington

Total: 1,013.77 MB

London Victoria

Total: 1,014.85 MB

London Waterloo

Total: 1,015.94 MB

Manchester Piccadilly

Total: 1,018.12 MB

Reading

Total: 1,019.19 MB