Hidden Heroes

Back to 'all campaigns'

Dates

12 September 2024 -

Locations

National

Audience

All rail passengers
Internal

Media channels

Owned channels
Reading Lights billboard

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Hidden Heroes is a Network Rail campaign highlighting the vital work our people do every day to keep the railway running. The campaign launches on Thursday 12 September and will run as
an evergreen campaign.

The railway is part of the fabric of our everyday lives and has been for generations. It provides essential services to society, underpinning economic growth. However, a recent survey revealed nearly half of respondents in Britain (42%) admit to having little or no understanding of rail workers’ responsibilities.
Hidden Heroes shines a light on the diverse roles on the network from Mobile Operations Managers, to Station Supervisors, Community Safety Managers and Maintenance Technicians – delivering a safe railway that people can rely on.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘’ campaign:

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Full length films

Total: 349.36 MB

Cutdown films

Total: 524.75 MB

Facebook assets

Total: 526.53 MB

X (formerly Twitter) assets

Total: 528.07 MB

Instagram assets

Total: 531.49 MB

LinkedIn assets

Total: 532.44 MB

Website display

Total: 533.85 MB

Digital display

Total: 536.56 MB

Print posters

Total: 701.71 MB

Internal communications

Total: 724.26 MB

Editable artwork

Total: 740.22 MB

Campaign Communications Toolkit

Total: 745.90 MB