Industrial Action December 2022 – January 2023
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Dates
8 December 2022 - 11 January 2023Locations
NationalAudience
All passengers who are likely to have their train journeys disrupted by the impact of industrial action.Media channels
Digital Display (Hawk)Social media (paid and owned)
Trainline
National Rail Enquiries
Digital Out of Home
Station posters and screens
Onboard posters
Web banners
Key contacts
Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Faye Scadden – Faye.Scadden@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk
Confirmed strike dates:
13-14 Dec 2022 & 16-17 Dec 22
3-7 Jan 23
Paid media dates:
8 Dec 2022 – 11 Jan 2023
There are 5 sets of creatives and messages which might be surfaced during different dates:
‘24 December 2022 station, social and digital messaging’ messaging:
19 December 2022 - 24 December 2022
View materials‘27 December 2022 social and digital messaging’ messaging:
25 December 2022 - 27 December 2022
View materialsMaterials for ‘Passenger disruption messaging’ campaign:
8 December 2022 - 8 January 2023
Total: 8.72 MB
Total: 16.01 MB
Total: 16.29 MB
Materials for ‘Digital calendar creatives’ campaign:
19 December 2022 - 15 January 2023
Materials for ‘24 December 2022 station, social and digital messaging’ campaign:
19 December 2022 - 24 December 2022
Materials for ‘27 December 2022 social and digital messaging’ campaign:
25 December 2022 - 27 December 2022
Materials for ‘Thank you messaging’ campaign:
9 January 2023 - 11 January 2023
