Stay off the Tracks
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This content has been created for an adult audience. Please ensure an advisory message is put on all posts using video content. Full length campaign films to be run on NR-owned channels only.
Dates
2 April 2025 - 30 April 2025Locations
100 high risk locations across the entire rail network.Audience
This content has been created for an adult audience.Target age is 18 - 34 years old.
Media channels
Paid campaign will run on YouTube, Meta and Connected TV.Full length campaign films to be run on NR-owned channels only. Please contact for assets.
Key contacts
Donna.Mitchell@networkrail.co.uk
Viewer discretion is advised for this content as it has been created for an adult audience.
Trespass is one of the top three causes of delay on the rail network. Every year, there are over 19,000 incidents of people straying onto the tracks, causing more than 750,000 minutes of delay for passengers and costing taxpayers over £75 million in direct costs.
Last financial year (2023/24), there were exactly 19,398 incidents, which caused 918,691 minutes of delay at a cost of £71 million.
“Stay off the Tracks” pairs first responders with professionals from the film industry to recreate the horrific effects of rail trespass on victims and their loved ones.
The railway is full of unexpected risks, and being on the tracks is more dangerous than people realise.
Protect yourself from catastrophic, life-changing injuries – or worse. Stay off the tracks. It’s just not worth it.
There are 3 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Stay off the tracks - Sound’ campaign:
2 April 2025 - 30 April 2025
Materials for ‘Stay off the tracks - sight’ campaign:
2 April 2025 - 30 April 2025
Materials for ‘Stay off the tracks ’ campaign:
2 April 2025 - 30 April 2025
