Sustainability: A Greener Future – one train journey at a time (April – June 2023)
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Dates
17 April 2023 - 4 June 2023Locations
Target cities :Birmingham, Glasgow, Cardiff, Manchester, Edinburgh, Liverpool, Leeds, Chelmsford, Bristol, Cambridge, Oxford, Sheffield, Stockport, Coventry, York, Milton Keynes, Newcastle, Reading, City of London, Leicester, Preston, Bath, Brighton, Nottingham, Peterborough
Audience
Key Goal: Inspire people to use the network for at least one more train journey on a clean, green train while making existing passengers feel good that they’re already doing the right thingAudience: Gen Z - extremely environmentally motivated infrequent rail users (18-26) and Conscious Considerers - environmentally aware non-rail users (55-74)
Media channels
Paid media channels:A strong mix of online and offline media, including: OOH, web banners, digital display, Spotify, Gum Gum, roadside billboards, and social media
In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens
Key contacts
Louise.Howarth@networkrail.co.uk
Marketing and Brand team – marketing@networkrail.co.uk
These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk
Materials for ‘Sustainability Campaign’ campaign:
17 April 2023 - 14 June 2023
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Total: 3.11 GB
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