Watch your step – station safety

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Dates

7 December 2023 -

Locations

All managed stations

Audience

Passengers and station users

Media channels

Owned channels including Facebook and Instagram
Station posters and digital totems
JC Deceaux screens

Key contacts

lucy.dixon@networkrail.co.uk
marketing@networkrail.co.uk

Safety campaign to remind passengers and station users to move safely and avoid accidents when using Network Rail managed stations.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 8 sets of creatives and messages which might be surfaced during different dates:

‘Watch Your Step campaign overview ’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (LONDON VICTORIA, LONDON CHARING CROSS, LONDON BRIDGE, LONDON CANNON STREET)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (WATERLOO, GUILDFORD, CLAPHAM JUNCTION)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (MANCHESTER PICCADILLY, LIVERPOOL LIME STREET)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (LEEDS)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (LONDON ST PANCRAS)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (LONDON EUSTON, BIRMINGHAM NEW STREET, EDINBURGH WAVERLY, GLASGOW CENTRAL)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (ALL OTHER STATIONS)’ messaging:

7 December 2023 -

View materials

Materials for ‘Watch Your Step campaign overview ’ campaign:

7 December 2023 -

Materials for ‘Watch your step - station safety (LONDON VICTORIA, LONDON CHARING CROSS, LONDON BRIDGE, LONDON CANNON STREET)’ campaign:

7 December 2023 -

Digital materials

Total: 18.81 MB

Print materials

Total: 25.34 MB

Social materials

Total: 38.43 MB

Materials for ‘Watch your step - station safety (WATERLOO, GUILDFORD, CLAPHAM JUNCTION)’ campaign:

7 December 2023 -

Digital materials

Total: 57.62 MB

Print materials

Total: 63.81 MB

Social materials

Total: 76.88 MB

Materials for ‘Watch your step - station safety (MANCHESTER PICCADILLY, LIVERPOOL LIME STREET)’ campaign:

7 December 2023 -

Digital materials

Total: 95.28 MB

Print materials

Total: 103.89 MB

Social materials

Total: 117.02 MB

Materials for ‘Watch your step - station safety (LEEDS)’ campaign:

7 December 2023 -

Digital materials

Total: 135.47 MB

Print materials

Total: 142.59 MB

Social materials

Total: 155.68 MB

Materials for ‘Watch your step - station safety (LONDON ST PANCRAS)’ campaign:

7 December 2023 -

Digital materials

Total: 174.14 MB

Print materials

Total: 182.43 MB

Social materials

Total: 195.56 MB

Materials for ‘Watch your step - station safety (LONDON EUSTON, BIRMINGHAM NEW STREET, EDINBURGH WAVERLY, GLASGOW CENTRAL)’ campaign:

7 December 2023 -

Digital materials

Total: 213.92 MB

Print materials

Total: 220.93 MB

Social materials

Total: 233.99 MB

Materials for ‘Watch your step - station safety (ALL OTHER STATIONS)’ campaign:

7 December 2023 -

Digital materials

Total: 252.29 MB

Print materials

Total: 258.35 MB

Social materials

Total: 271.41 MB