Sexual Harassment – Zero Tolerance
Back to 'all campaigns'
n/a
Dates
6 April 2022 -Locations
NationalAudience
All rail usersMedia channels
Key contacts
Sitota Fekadu – Sitota.Fekadu@RailDeliveryGroup.com
Daniela Maki – Daniela.Maki@RailDeliveryGroup.com
Network Rail are supporting National Rails Sexual Harassment campaign. #ZeroToleranceOnRail
There are 2 phases of the campaign which are both evergreen and can be surfaced at any time.
- Phase 1 – launched 23 August 2021
- Phase 2 – launched 6 April 2023
Additional information on phase 2:
- Building up from the ongoing campaign to raise awareness and educate people of less knows acts of sexual harassment, we have identified the importance of the role of bystanders to tackle the issue across the railway.
- Working alongside British Transport Police (BTP) and a bystander intervention expert, a powerful VR experience has been developed that puts people in the shoes of a targeted person and a bystander whilst highlighting less know acts of sexual harassment.
- There will be a PR activation at Waterloo station on 6 April so the public can experience the content using VR headsets.
- BTP colleagues will be there to help to answer questions, facilitate conversation and educate passengers.
These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk
There are 2 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Phase 1: Sexual Harassment - Zero Tolerance’ campaign:
23 August 2021 -
Total: 4.72 MB
Total: 8.96 MB
Total: 13.13 MB
Total: 20.80 MB
Total: 21.17 MB
Materials for ‘Phase 2: Bystander Campaign (VR Event)
6 April 2023 -
Total: 22.08 MB
Total: 23.30 MB
Total: 39.16 MB
Total: 39.53 MB